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A true story

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3 posts writtenZero ad spendOne local groupOvernight

Ten years ago Zach Wennstedt heard about local buy/sell/trade groups and posted a few simple ads just to see what would happen. By the next morning there were 160 leads waiting.

He has run every kind of marketing there is. To this day the only thing that brings customers in faster is Google and AI search.

Why most business posts die

Twenty posts. Nothing.

There is no difference in effort between posting twenty ads that go nowhere and posting two that fill your calendar. The difference is what is in them.

Structure. Timing. The first seven words. What you ask people to do next. Whether it reads like a neighbor or like a billboard.

Most businesses never find out which one they were doing. They post, get nothing, and decide groups don't work.

Where you'd be posting

200,000+ members. Private. Local.

Buy/sell/trade communities where people list everything from a pair of jeans to a truck to a house. It works like an online store the whole neighborhood already shops at.

Every group is private. If you are not a member, you do not see what is posted. That is the point — these are real local people, already scrolling with their wallet open.

National program. Groups across multiple markets, and more added regularly.

Run your own numbers

What is one customer worth?

$
3per month
Sponsorship cost$75/mo
Revenue at those numbers$1,500/mo
Return per $1 spent$20
One customer covers6 months
Cost / yr$900
Revenue / yr$18,000

Your inputs, your math. This is not a promise of results — it shows what the program costs against what a customer is actually worth to you.

The part nobody else does

We don't saturate.

Some groups have twenty plumbers shouting over each other. Ours don't. We cap how many advertisers we approve per industry, per group — and for some partners we go fully exclusive.

See a competitor in there who isn't approved? Tell us. They get removed.

Ask on the call whether exclusivity is still open in your category and market. Once a slot is taken, it's taken.

What sponsors get

The Accelerator

  • 0130-minute strategy consultationOne-on-one with a lead generation expert. Ad structure, reach, what converts, and a few things we don't tell everybody.
  • 02Year-round accessReach out any time for ideas, feedback, and help on your campaign at no additional cost. Just respect the clock.
  • 03Unlimited postingNo cap on how often you post. Don't stack posts back to back and don't spam the group.
  • 04Featured postsPlacement throughout the year, plus two complimentary featured posts the day you sign up.
  • 05Admin protectionSpammers or trolls giving you a hard time? Message an admin and it's handled.
Limited time pricing
Normally $150 $75 First group / month
$25 Each additional group / month

To get in front of thousands of local people multiple times a week through radio, TV, print or direct mail, you are looking at thousands of dollars a month. This is a fraction of that, and you write your own outcome.

Twelve-month commitment. That is for you as much as us — a group has to see your name a dozen times before it trusts it. Two weeks in and out is how people waste money.

Running a one-off event instead? Event promotions are $100 per event with no commitment.

Or don't pay for it at all
$0Sponsorship for SEO clients

SEO clients pay nothing for sponsorship.

Groups bring you local customers this week. Search brings you customers for years. Become an SEO client of Eye To Ad Media and your sponsorship fees are waived entirely — every group, no charge.

Ask about it on the call. It is usually the cheaper path once you run the numbers.

Sign up

Ten minutes on the phone.

1-800-481-8638

Call and we'll confirm your market, check whether your category is still open, and get you posting. That's the whole process.

Rather we call you? Leave your number below and read the details first.

What it is

Local group advertising, done properly

The Social My Business Accelerator is a paid advertising and consulting program for local businesses. It includes a 30-minute lead generation consultation on ad optimization, year-round campaign support, and approved sponsored advertiser status inside private buy/sell/trade communities with more than 200,000 combined members. Pricing is $75 per month for your first group and $25 per month for each additional group, with a twelve-month commitment. Sign-up is by phone at 1-800-481-8638.

Program name
The Social My Business Accelerator
First group
$75 per month
Each additional group
$25 per month
Standard rate
$150 per group per month
Commitment
12 months
Event promotion
$100 per event, no commitment
Combined members
200,000+
Availability
United States, nationwide
Sign-up method
Phone, about 10 minutes
SEO clients
$0 — fees waived

What you are actually buying

You are buying strategy and access. The strategy is the consultation: a working session with a lead generation expert on how your ads should be structured, when they should run, what makes people respond, and what quietly kills reach. The access is approved sponsored advertiser status, which is what lets a business post at all.

Our communities do not allow business posts by default. Somebody who tries gets a notice explaining that business posts require one-time admin approval. That approval is part of what this program covers, alongside the coaching that makes the posts worth approving in the first place.

This is not a lead list, a directory listing, or a database you get handed. Nothing about it is automated. You post, real local people see it, and the ones who want what you sell contact you directly.

Why local groups work at all

A buy/sell/trade community functions like a general store the whole neighborhood already walks through. People list a couch, a truck, a set of tools, a rental, sometimes a house. Members are not scrolling passively the way they do a news feed — they are shopping, and they are shopping locally. When a plumber, a roofer, a hairdresser or a cleaning service appears in that context and looks like a neighbor rather than a billboard, it does not read as an interruption. It reads as a recommendation.

That is the whole mechanism. There is no algorithm to beat and no auction to win. If your post is good and the group is real, people respond.

How it works

Five steps, start to posting

  1. Call 1-800-481-8638

    Tell us your business, your city, and what you sell. This takes a couple of minutes and there is no form to fill out first.

  2. We check availability in your category

    We cap advertisers per industry per group. If your category is already full in your market, we say so instead of taking your money. If exclusivity is still open, that is discussed here.

  3. Your 30-minute consultation

    A working session on ad optimization: structure, opening lines, offers, cadence, photos, how to handle replies, and the mistakes that make good businesses invisible. You leave with posts you can actually run.

  4. Approval and launch

    You are approved as a sponsored advertiser and can post immediately. Two complimentary featured posts are applied at sign-up so you start with visibility rather than building from zero.

  5. Ongoing support all year

    Reach out any time for feedback on a campaign, a second opinion on an offer, or help when something is not landing. Featured placements continue throughout the year, and admin support handles any spammers or trolls.

Ten minutes on the phone is the entire sign-up. Ask whether your category is still open before someone else takes it.

Call 1-800-481-8638
What's included

Everything in the program

30-minute lead generation consultation

One-on-one with someone who has run this for a decade. The difference between twenty posts that produce nothing and two that fill a calendar is not effort or budget — it is what is in the post. This session is where that gets fixed, and it covers a few approaches we do not publish anywhere.

Year-round strategy access

Campaigns drift. Offers get stale. Seasons change what people respond to. You can reach out through the year for ideas and feedback at no additional cost, as long as the time is respected. Most sponsors use this a handful of times a year and it is the part they say they did not expect.

Unlimited posting

There is no cap on how often you post. The two rules are that you do not stack posts back to back and you do not spam the group. Your consultation covers the cadence that actually performs, which for most businesses is far less often than they assume.

Featured posts

Featured placements throughout the year, plus two complimentary featured posts applied the day you sign up. Featured posts sit where members see them rather than sinking as new listings arrive.

Capped competition and exclusivity

We limit how many advertisers we approve per industry, per group. Some categories are held fully exclusive to a single partner. If a competitor is posting business ads without approval, report them and we remove them. This is the part that makes the placement worth something, and it is the reason we cannot sell it to everyone who calls.

Admin protection

If a spammer or a troll starts giving you a hard time on one of your posts, message an admin and it is handled. You are not managing that alone in a group you do not control.

Private, members-only communities

Every group is private. If you are not a member, you do not see what is posted. That keeps the audience real and keeps your offers away from competitors who are not in the program.

The actual craft

What makes a group post work

These are the principles the consultation goes deeper on. They are here because businesses deserve to know what they are buying, and because most posts fail for reasons that are entirely fixable.

01

The first line decides everything

Members see one line before deciding whether to expand. "ABC Plumbing — licensed and insured, serving the area since 2004" gets scrolled past. A specific situation someone is having right now does not. Lead with the problem, not with your credentials.

02

One offer, not a service menu

Listing everything you do reads as a brochure and converts like one. A single concrete offer with a real number attached gives people something to say yes to. Post the other services another week.

03

Photos of your actual work

Stock photography is recognized instantly and it costs you trust. A slightly imperfect photo of a job you finished last Tuesday outperforms a polished image of somebody else's work every time.

04

Write like a member, not a brand

These groups are neighbors talking to neighbors. Marketing voice stands out in the wrong way. Plain first-person language reads as a person who happens to run a business, which is exactly what you are.

05

Cadence beats volume

Posting daily trains people to skip you and irritates the group. A steady rhythm with genuinely different posts builds recognition. Recognition is what makes someone call you six weeks later when they finally need the thing.

06

Answer fast, in the thread

Speed of reply is one of the largest differences between sponsors who do well and sponsors who do not. Public replies also work as proof for everyone else reading, so answer in the comments before moving to messages.

07

Make the next step obvious and small

"Contact us for a consultation" is work. "Comment your zip code and I'll tell you if we cover you" is not. The smaller the ask, the more people take it, and a comment thread pulls in people who were only half looking.

08

Show up as a member too

Sponsors who occasionally answer an unrelated question or help a neighbor find something get treated as part of the community. That standing is worth more than any single post and it cannot be bought.

Ground rules

What we expect from sponsors

These exist so the groups stay worth advertising in. A community full of business posts stops being a community, and then the advertising stops working for everybody in it.

Fit

Who this works for

If your customer lives within driving distance of you, this fits. Local service businesses do best because their buyers are already in the group and the purchase is usually urgent.

PlumbingHVACRoofingElectricalPainting Landscaping & lawnTree serviceConcrete & asphaltHandyman RemodelingFlooring & tileCleaning servicesJunk removal MovingPest controlAuto repairAuto glassDetailing TowingReal estateProperty managementInsurance Salons & barbersMed spasDental & orthoChiropractic Fitness & trainingRestaurantsCateringFood trucks PhotographyEvent promotersChildcarePet services Retail & resaleStorageSolarSecurity systems

Who it does not work for

If your customer is in another country, or you sell business to business at enterprise level with a long procurement cycle, your money is better spent on search visibility. We will tell you that on the phone rather than take the twelve-month commitment. There is no version of this where a national B2B software company gets results from a neighborhood buy/sell/trade group.

Comparison

How it compares to other local advertising

Honest version, without invented statistics. Every channel below works for somebody. What differs is what you control, what it costs to stay visible, and what happens the month you stop paying.

ChannelStrengthWeaknessWhen you stop paying
Radio & TV Broad reach, builds name recognition fast in a metro Little targeting, production costs, priced for larger budgets Visibility ends immediately
Print & direct mail Tangible, works well for some older demographics Cost per piece, slow feedback loop, hard to iterate Visibility ends after the last drop
Paid social ads Precise targeting, fast testing, scalable Auction pricing rises with competition, needs constant creative and budget management Traffic stops the same day
Search & AI visibility Highest intent, compounds over time, becomes an asset you own Takes months to build, competitive in most markets Rankings and citations persist for a while
Group sponsorship Flat monthly cost regardless of how much you post, warm local audience, capped competition Requires consistency and posts that are actually good, local only Posting access ends, but the reputation you built stays with members

The reason we push search alongside this: groups and SEO fail in opposite directions. Groups produce quickly and stop when you stop. Search takes months and keeps producing. Running both is why we waive sponsorship fees entirely for SEO clients — it is the combination that actually holds up over a few years.

Pricing

What it costs

$75 per month for your first group and $25 per month for each additional group, currently half the standard rate of $150 per group per month. A twelve-month commitment is required. One-off event promotions are $100 per event with no commitment. Sponsorship fees are waived entirely for Eye To Ad Media SEO clients.

Why there is a twelve-month commitment

Because short runs do not work, and we would rather not take money for something that will not produce. Local communities buy from names they recognize, and recognition is built over months of consistent presence. A business that joins for two weeks, posts three times, sees nothing and leaves has learned nothing except that they wasted their money. The commitment protects the result as much as it protects us.

Why it is priced the way it is

Getting in front of thousands of local people several times a week through traditional channels is a four-figure monthly conversation in most markets. This is not, which means a single job for most service businesses covers months of it. That is the entire argument, and the calculator above lets you run it with your own numbers rather than ours.

What is not included

We do not write your posts for you, we do not run your account, and we do not guarantee a number of customers. Nobody honest guarantees that. What is guaranteed is the consultation, the posting access, the featured placements, the admin support, and the cap on competitors in your category.

Half price is limited. $75 for your first group, $25 for each additional. Ask about exclusivity while it is open.

Call 1-800-481-8638
Eye To Ad Media

Groups fill this week. Search fills every week.

Eye To Ad Media has been building search visibility for local businesses since 2012 — SEO, plus AIO and GEO, the work of getting your business named and cited by AI assistants when somebody asks one for a recommendation. That behavior is now a meaningful share of how people find local services, and the businesses being cited are the ones who built for it early.

Become an SEO client and your group sponsorship costs nothing. Every group, no charge, for as long as you are a client. You get the compounding asset and the immediate lead source at the same time, for the price of one.

Eye To Ad Media operates under Search Converts LLC out of Denver, Colorado, and serves businesses nationally. Ask about it on the call — for most businesses that were considering both, it works out cheaper than paying for them separately.

eyetoad.com

Questions

Frequently asked

How much does it cost?

$75 per month for your first group and $25 per month for each additional group, currently half the standard $150 per group. A twelve-month commitment is required. Event promotions are $100 per event with no commitment.

Why is there a twelve-month commitment?

Short runs do not work. Local communities buy from names they recognize, and recognition takes months of consistent presence rather than a two-week test. The commitment protects the result as much as it protects us.

Do you guarantee results?

No, and nobody honest does. What is guaranteed is the consultation, the posting access, the featured placements, the admin support, and a capped number of competitors in your category.

What if a competitor is already in my group?

Ask on the call. We limit advertisers per industry per group, and some categories are held fully exclusive. If a business is posting ads without admin approval, report them and we remove them.

How often can I post?

As often as you want. The only rules are no stacking posts back to back and no spamming the group. Your consultation covers the cadence that actually performs, which is usually less often than people assume.

Are the groups public?

No. Every group is private and posts are visible only to members.

How many people will see my posts?

Combined membership across our communities is over 200,000. Reach on any individual post depends on the group, the time, and how good the post is — which is exactly what the consultation addresses.

Is this available outside Colorado?

Yes. This is a national program with groups across multiple markets and more added regularly. Call and we will tell you what exists in your area.

What if I only want to promote one event?

Event promotions are $100 per event with no commitment and no ongoing subscription. Good for grand openings, sales, fundraisers and seasonal events.

Can I get exclusivity in my industry?

Sometimes. We cap advertisers per category per group and hold some categories fully exclusive to one partner. Availability depends on your market and who is already in. Ask on the call.

Do you write my posts for me?

No. We teach you how to write them in the consultation and give you feedback throughout the year. You know your business and your pricing better than we do, and posts written by the owner consistently outperform posts written by an agency.

What happens after I sign up?

You are approved as a sponsored advertiser, two complimentary featured posts are applied, your consultation is scheduled, and you can start posting immediately.

Is sponsorship really free for SEO clients?

Yes. Eye To Ad Media SEO clients pay nothing for group sponsorship, in every group, for as long as they are a client.

How do I sign up?

By phone at 1-800-481-8638. It takes about ten minutes. There is no online checkout because we confirm category availability in your market first.

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